President, Brain Trust Marketing & Communications. Canada

Facilitator – Garden Tourism Readiness Workshop

Richard has a background steeped in the advertising, travel and hospitality industries. As a marketing specialist, he has held senior roles in both national and international advertising agencies and managed assignments for some of the country’s largest advertisers including Nestle, Honda, Chrysler, the Ontario Ministry of Tourism, Delta Hotels, the Canadian Tourism Commission, and Tourism Toronto.

As Vice President Marketing at Tourism Toronto, a position he held for seven years, he helped establish Toronto’s position as a leading destination for leisure, meetings, convention, sport and incentive travel.

Richard established BRAIN TRUST in 2000. It is a firm specializing in tourism destination and experience development, marketing plan development and creative execution. The clients they serve are a long list of private and public sector organizations primarily from the travel, tourism and hospitality sectors.

Richard lives in Mississauga Ontario, is an avid golfer and is active on several not-for-profit Boards. Richard recently served on the Board of the Tourism Industry Association of Canada. In 2012 he was awarded the Queens Jubilee Medal for his contribution to Canada’s tourism industry.