Director of Public Relations, Sales and Marketing, The Butchart Gardens. Canada

Presentation: Partnerships that Make The Butchart Gardens Canada’s Flagship Garden Tourism Success

With extensive experience at the senior management level in sales, marketing and public relations along with a strong background in business operations, Dale has held senior level marketing and operations positions with American Express, Westin Hotels and Marriott Hotels and Resorts, along with a tenure as Director of Marketing with the Calgary Flames organization. She held the position as Director of Corporate Marketing for BC Ferries, spearheading that launch of the (Super C) Coastal Class ferries along with the development of key consumer products and business partnerships. As the Director of Public Relations, Sales and Marketing for The Butchart Gardens, Dale is continues her passion for the tourism industry and the significant role the industry plays not only in destination development but also as a major economic driver.

Dale has an MBA from Royal Roads University in Executive Management and a Master of Science in Digital Marketing from the University of San Francisco. She has served on numerous boards in Toronto, Ottawa, Calgary and Victoria. Dale resides in Sidney, BC with her husband, Currie Chapman, and their children Jordy and Christie.