Public Relations and Marketing Director, Lewis Ginter Botanical Garden, Richmond, VA. USA
Presentation: Thinking Outside the Boxwood: Leveraging Partnerships to Drive Attendance with the Richmond Garden Trail
Strategic public relations and marketing have helped propel Lewis Ginter Botanical Garden (Richmond, Virginia) to a top garden tourism destination and international recognition. Beth Monroe has led public relations and marketing efforts over the past 18 years as Lewis Ginter Botanical Garden has grown and reached out to engage and attract audiences. She is committed to the Garden’s mission to connect people through plants to improve communities. The community has shown its appreciation by consistently voting Lewis Ginter Botanical Garden as one of the top four gardens in the United States in USA Today contests in 2014 and 2016.
The Garden’s increased recognition can be traced to its selection as one of the “Top 10 North American Gardens Worth Traveling For” at the Garden Tourism Conference in 2013. This honor, along with inspiration from the conference, also helped Lewis Ginter Botanical Garden spearhead formation of the Richmond Garden Trail (richmondgardentrail.org), a ready-made itinerary of eight garden attractions in the Richmond Region. Beth leads this effort, which has resulted in media coverage in Better Homes & Gardens and the Washington Post.
Beth’s educational background includes a bachelor of arts in communication from James Madison University and a master of science in corporate and professional communication from Radford University. Her graduate studies included a semester abroad in Salzburg, Austria.
Beth is a member of the Public Relations Society of America/Richmond Chapter and represents the Garden as a board member for the Lakeside Business Association. You can follow her on Twitter and Instagram at @BethRileeMonroe. Follow the Richmond Garden Trail on Instagram at @rvagardentrail.
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