19 February 2015


President & CEO, Tourism Victoria. Canada

Developing Garden Tour Packages – What Tourists are Looking For

Paul Nursey joined Tourism Victoria in January 2014. He is an experienced and respected senior tourism leader and progressive tourism marketing, strategy and branding expert. Paul brings more than 18 years of tourism-related leadership and management experience to Tourism Victoria, including leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts, Tourism Vancouver - the Greater Vancouver Convention and Visitors Bureau. In his first year at Tourism Victoria, member satisfaction spiked by 9%, membership revenue grew 10%, confirmed meetings business grew by 4% and editorial coverage for Greater Victoria travel and lifestyle publications increased by 15%, whilst overhead was reduced by 5%. Paul holds a degree in Regional Planning from Simon Fraser University has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa and is currently tackling an online MBA program with the University of Massachusetts Amherst.