27 January 2015


Director of Marketing & Corporate Strategy, The Gardens of Trauttmansdorff Castle. Italy

Panel: Garden Tourism Awards – How They Have Made a Difference

Heike Platter was born in Bolzano, South Tyrol (I), into a multilingual and multicultural society. She studied marketing at the WerbeAcademy in Vienna and then went on to do English/American studies and media communication in France, Germany and the USA. Holding a doctorate in American studies, she has worked as a journalist for many domestic and foreign media, such as for the public broadcasting companies RAI and ORF.

In 2000, she began working in the wine world, first as a marketing director for the export and distribution of Italian wines, and later as a freelance consultant in wine marketing and wine tourism for a number of different companies and institutions, both local and international. She has led wine tours, conducted symposia, taught wine courses, organized wine-related events, and has participated in international wine projects, for example, in the country of Georgia.

Since 2006, she has been the marketing director of the Gardens of Trauttmansdorff Castle, and as director of corporate strategy she is responsible for the development of the botanical gardens and for positioning this unique attraction as a magnet for visitors to Merano, South Tyrol. As such, she promotes quality garden tourism on a larger scale, was a founding member of the European Garden Association – Natur im Garten International, and was elected Secretary-Strategic Marketing Advisor in the Executive Board of the newly founded International Garden Tourism Network. As the Italian delegate to the World Tulip Association she works to promote the tulip as a symbol of friendship between nations (and gardens).