29 January 2015


Public Relations and Marketing Director, Lewis Ginter Botanical Garden, Richmond, VA. USA

Strategic public relations and marketing have helped propel Lewis Ginter Botanical Garden (Richmond, Virginia) to a top garden tourism destination and international recognition.

Beth Monroe has led public relations and marketing efforts over the past 16 years as Lewis Ginter Botanical Garden has grown and reached out to engage and attract audiences. She is committed to the Garden’s mission of education and passion for connecting people and plants to improve communities. The community recently showed its appreciation by voting Lewis Ginter Botanical Garden to the number 2 spot in USA Today’s 10 Best Public Gardens contest in 2014.

The Garden’s increased recognition can be traced to its selection as one of the “Top 10 North American Gardens Worth Traveling For” at the Garden Tourism Conference in 2013. This honor, along with inspiration from the conference, also helped Lewis Ginter Botanical Garden spearhead formation of the Richmond Garden Trail (richmondgardentrail.org), a ready-made itinerary of eight garden attractions in the Richmond Region. Beth leads this effort, which has resulted in media coverage in Better Homes & Gardens and the Washington Post.

Beth’s educational background includes a bachelor of arts in communication from James Madison University and a master of science in corporate and professional communication from Radford University. Her graduate studies included a semester abroad in Salzburg, Austria.

Beth represents the Garden with membership in the Greater Richmond Tourism Association and is a board member for the Lakeside Business Association. She is a board member of the Public Relations Society of America Richmond Chapter. You can follow her on Twitter @BethRMonroe and Instagram @BethRileeMonroe.