PROGRAM

2017 NORTH AMERICAN GARDEN TOURISM CONFERENCE
Gardens Experience + Partnership = Tourism Success
PROGRAM
(Subject to change. Please check back regularly)
 
SUNDAY, MARCH 12
1:00 – 2:30 pm Canadian Garden Council –  Board Meeting
Location: Scott Room
3:00 – 5:00 pm Growing Our Markets – Lead Garden Meeting
Location: Scott Room
2:00 – 4:00 pm Registration
MONDAY, MARCH 13 City of Toronto Day
7:00 – 8:30 am Networking Breakfast sponsored by: Gardens BC, Ontario Garden Council and Québec Gardens Association
7:30 - 8:30 am Registration
8:30 am  Opening Remarks and words of Welcome:
Harry Jongerden: Executive Director, Toronto Botanical Garden & Chair, Gardens Ontario.
Councillor Mary Fragedakis, City of Toronto
Casey Sclar
, Executive Director, American Public Gardens Association,
Terry Caddo
, Executive Director, Canada Blooms,
Michel Gauthier
, Conference Chair.
Introduction of Moderators:
Beth Potter: President & CEO, Tourism Industry Association of Ontario; and
Alexander Reford, Director, Reford Gardens / Les Jardins de Métis. Canada
9:00 am  Pascal Garbe,Vice- President, International Garden Tourism Network and
Honourary Chair of the 5th North American Garden Tourism Conference
Public – Private Partnerships: The Key to Success? A Worldwide Overview . . .
9:30 am Brian Vogt, CEO, Denver Botanic Gardens. USA
Building a Culture that Attracts Tourists
10:00 am Dale Ryan, Director of Public Relations, Sales & Marketing, The Butchart Gardens.Canada
Partnerships that Make The Butchart Gardens Canada’s Flagship Garden Tourism Success

10:30 am Opening of the Garden Tourism Market Place and Networking Break sponsored by the City of Charlottetown
11:00 am Beth Monroe, Richmond Garden Trail. USA
Thinking Outside the Boxwood: Leveraging Partnerships to Drive Attendance with the Richmond Garden Trail
11:30 am Brad Henderson, Marketing Director, Kingsbrae Garden. Canada
Growing your Garden Business Through Win-Win Partnerships
noon Canada’s 150 Garden Experience Luncheon
Sponsored by:  Lee Valley Tools Ltd.
In celebration of Canada’s 150th Anniversary, and thanks to the generous support of Enterprise Canada and ZRB, we will be revealing 150 outstanding gardens to celebrate and visit this year in our beautiful country.
2:00 pm Karen Wood, Marketing Director, Canadian Tulip Festival. Canada
The Canadian Tulip Festival - 65 years of Garden Tourism Success!
2:30 pm Garry Enns, Chief Executive Officer, International Peace Garden. Canada
Connecting our Partners to the International Peace Garden Experience: Engaging local, regional and international partners in our Prairie Meeting Place.

3:00 pm Garden Tourism Marketplace & Networking Break sponsored by University of Alberta Devonian Botanic Garden.
3:30 pm Lise Cormier, General Manager, Mosaïcultures Internationales de Montréal. Canada
Mosaïcultures: The Travelling Garden Tourism Success
4:00 pm José Juan Lorenzo, CEO, Centrosturisticos, Lanzorate, Canary Island, Spain
Why has a Cactus Garden Become a Tourism Attraction of the First Order?
4:30 pm Moderators’ Wrap
5:00 - 6:30 pm Welcome Cocktails sponsored by Jardins de Métis and Québec Gardens’ Association & Garden Tourism Marketplace
6:30 pm Toronto’s Feast On™ Dinning Experience presented by the Ontario Culinary Alliance.
(Dinner not included in Conference registration fee)
TUESDAY, MARCH 14 Niagara Parks Commission Day
7:00 – 8:30 am Ontario Garden Council Meeting
7:30 am Registration
7:30 am Networking Breakfast sponsored by: American Public Gardens Association
& Garden Tourism Marketplace
8:45 am Introduction of Moderators:
Casey Sclar, Executive Director, American Public Gardens Association
David Robinson, Vice President, Strategy & Stakeholder Relations, Destination Canada
9:00 am Abdel Naser Rahhal, Managing Director, Dubai Miracle Garden. UAE
Blooming in the Desert
9:30 am R. William (Bill) Thomas, Executive Director, Chanticleer Foundation, USA
How Chanticleer Partners with Philadelphia Region for Tourism Success
10:00 am Alexander Reford, Director, Reford Gardens / Les Jardins de Métis, Canada
Partnering for Success – Trial and Error to Attract Tourists to Les Jardins de Métis / Reford Gardens
10:30 am Garden Tourism Marketplace & Networking Break sponsored by the Canadian Tulip Festival
11:00 am

Ann Weir, Economic Development Manager, United Counties of Leeds and Grenville,
and
Dave Cybulski, Maitland Garden of Hope. Canada
Achieving Tourism Success for the 1000 Islands & Rideau Canal Garden Trail

11:30 am Tim Ries, Director of Park Services, Friends of the High Line. USA
The High Line and New York City: A Tourism Dream
12:15 pm Garden Tourism Awards Luncheon
Sponsored by: Canadian Nursery Landscape Association
2:00 pm Anne Flucklinger, Assistant Director, Les Jardins Fruitiers de Laquenexy. France
Large and Small Gardens: Different Level of Partnerships in France
2:30 pm

Moderator: Lorraine Flanigan, Freelance Garden Writer
Panelists: Marjorie Mason, Mason House Gardens, and
David Hobson, Garden Tour Leader, Garden Columnist. Canada
Partnering with Group Tour Leaders can Enhance the Visitor Experience

3:00 pm Garden Tourism Marketplace & Networking Break sponsored by Kingsbrae Garden
3:30 pm

Mei Leng Lim, Senior Manager, Plant Introduction and Health, Gardens by the Bay. Singapore
Gardens by the Bay – a 21st Century Garden Destination

4:00 pm Albert Mondor, Les Jardins d’Albert Inc. Canada
Sponsored by : The Compost Council of Canada and Premier Tech Home & Garden
The Next Generation of Garden Appeal
4:30 pm Moderators’ Wrap & Closing Remarks
WEDNESDAY, MARCH 15

A day filled with enticing optional events.
9:00 am – noon (optional) Garden Tourism Readiness Workshop – limited to 25 participants
Location: Wren Room

Note: Cost for this Workshop is in addition to Conference Registration rate.
Facilitator: Richard Innes, Brain Trust Marketing & Communications

The Garden Tourism Readiness Workshop is designed to equip gardens and destinations alike with tools to stimulate tourism activity and commerce through the development of garden experiences ready for the tourism market.

At the conclusion of the workshop, participants will have a greater understanding of:
• The potential to be a tourism attraction and generate revenue from the tourism market
• Travel trends and demographics related to garden tourism and the opportunity to tap into the cultural explorer travel segment
• The necessary components to be market-ready for garden tourists
• The difference between a local garden experience and a tourist garden experience
• Partnership and collaboration opportunities between local gardens, destination marketing organizations and the tourism sector
10:00 am – 1:00 pm (optional) Tour #1: Canada Blooms ‘VIP’ Tour
Note: Cost for Canada Blooms Tour ($45) is in addition to Conference Registration rate.
2:00 – 5:00 pm (optional) Tour #2: Canada Blooms ‘VIP’ Tour
Note: Cost for Canada Blooms Tour ($45) is in addition to Conference Registration rate.
Click here to register now!
Page settings Options