General Manager, Canada Blooms
Terry brings a wealth of experience in management, marketing and sales, communications, horticulture and trade shows to provide the leadership and strategic direction to enhance the continued success of Canada Blooms.
As General Manager of Canada Blooms, Terry is responsible for the day-to-day operations of the world class festival that connects people to the joys and benefits of nature through experience with gardens and flowers, by promoting, educating, inspiring and celebrating all aspects of horticulture.
Prior to joining Canada Blooms, Terry spent three years as the Director of Operations at Royal Botanical Gardens. He was responsible for the RBG Christmas Train Show, the exhibit Battle of the Titan and the RBG Garden and Home Show.
Terry also spent seven years as Director of Marketing and Communications at Ontario Place. While there, he developed the Rogers Chinese Lantern Festival, the award winning Guaranteed Weather promotion and created the Canada Dry Festival of Fire. Prior to this Terry spent 5 years with the Toronto Star holding several positions including the Director of Sports Marketing, 5 years with Canadian National Sportsmen’s Shows and at one point owned his own restaurant.
Terry and his teams have won numerous awards including four International Parks and Attractions marketing awards, two Ministry of Tourism awards for Innovative Risk Taking, a Tourism Industry of Canada Award and an International Newspaper Marketing Award among others.
Terry is a sought after speaker and has spoken at numerous symposiums including the Western Canada Sponsorship Forum, The Sponsorship report and taught marketing for one year at George Brown College.
He holds a Bachelor of Business Administration in Marketing from Lakehead University and a Post Diploma Degree in Sport and Event Marketing from George Brown College.
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