President, Brain Trust Marketing & Communications. Canada
Facilitator –– Garden Tourism Readiness Workshop
Richard has a background steeped in the advertising, travel and hospitality industries. As a marketing specialist with 30 years of experience he has held senior roles in both national and international advertising agencies and managed assignments for some of the countries largest advertisers including Nestle, Honda, Chrysler, the Ontario Ministry of Tourism, Delta Hotels, the Canadian Tourism Commission, and Tourism Toronto.
On the client side he helped establish Toronto’s position as a leading destination for leisure, meetings, convention, sport and incentive travel over a 7 year period as Vice President Marketing at Tourism Toronto.
Richard established BRAIN TRUST in 2000. It is a firm specializing in tourism experience and destination development, marketing plan development and creative execution. The clients they serve are a long list of private and public sector organizations primarily from the travel, tourism and hospitality sectors.
Richard lives in Mississauga Ontario. He is an avid golfer and is active on several not-for-profit Boards. He currently serves on the Board of the Tourism Industry Association of Canada.
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