President & CEO, Tourism Industry Association of Ontario (TIAO). Canada
Beth Potter has led Tourism Industry Association of Ontario (TIAO) — the umbrella trade association for Ontario’s tourism industry — as President and CEO since January 2011. She currently serves as the Chair of the Governance Committee on the Workplace Safety and Prevention Services Board, and holds a seat on the Sector Advisory Committee for the Ontario Tourism Marketing Partnership Corporation. In addition, Beth often sits on issue-specific task forces as requested by various Ontario government ministries — most recently for the Ministry of Labour’s Minimum Wage Panel.
Prior to joining TIAO, Beth spent seven years as the Executive Director for Camping In Ontario, an association made up of more than 600 small businesses that actively represents the campground industry in Ontario. She also served on the board for the Accommodation Industry Alliance of Ontario and Campgrounds Camping Canada, which she chaired from 2009 to 2011.
With more than 20 years of experience in the not-for-profit sector, Beth has worked with a variety of boards, committees and volunteers from all walks of life. A graduate of Lakehead University (1990), Beth and her family reside in Toronto, Ont.
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