April 3, 2013

GARDEN TOURISM CONFERENCE 2013 - MEDIA RELEASE



Gardens & Tourism: A Match for Success
March 18 & 19. 2013 Delta Chelsea Hotel. Toronto. Canada

. . . for immediate release . . . for immediate release . . . for immediate release . . .


TAKING TIME TO SMELL THE ROSES – GARDEN TOURISM ON THE RISE

Toronto . . . March 13, 2013 . . . Millions of people travel all over the world, including throughout Canada, specifically to visit gardens. Yet Garden Tourism is perhaps the best-kept secret sector of the overall North American tourism market. The most recent Travel Activities and Motivation Study (TAMS) commissioned by the Canadian federal and provincial governments states that in any given year more than 14 million North Americans visit the gardens of Canada. Further, the report says that visiting gardens is among the top ten things that the mature, affluent traveler wants to do while on a trip of more than one night.

Michele McKenzie, president & CEO of the Canadian Tourism Commission (CTC) says, “Gardens are among Canada’s premier tourism destination, offering unique experiences and attracting visitors from the CTC’s core and emerging markets.”

Acknowledging the growing Garden Tourism marketplace, the third biennial Garden Tourism Conference will take place in Toronto on March 18 & 19, 2013, during Canada Blooms. More than 125 delegates from the garden and tourism sectors will attend to hear speakers from Canada, the US, Australia and France.

Dr. Richard Benfield, a keynote speaker at this year’s Conference and author of ‘Garden Tourism’, to be released in October 2013, says, “Annually more people visit Gardens in the US than go to Disneyland and Disneyworld combined, and more than visit Las Vegas in any given year.” Benfield adds, “Garden Tourism is expected to increase into the foreseeable future as boomers retire and travel around the country and the world with time on their hands to actually stop and smell the roses.”

The third annual Garden Tourism Awards – presented to organizations and individuals who have distinguished themselves in the development and promotion of the garden experience as a tourism attraction – will also be presented during the Conference. Award recipients are from across North America, Japan, France, Portugal, Italy, the UK and Australia.

Garden tourism is on the rise and in many ways, Canada is leading the way.

For information, media only, please contact:
Michel Gauthier
Garden Tourism Conference
michelgo@magma.ca
ph: 613-301-4554