February 12, 2013

Historic Gardens – Cultivating the Opportunity

Brian Malcolm, Executive Director, Parkwood National Historic Site.
Richard Innes, President, Brain Trust Marketing & Communications.

Transforming a tourism product to a memorable tourism experience can be challenging. This session showcases a unique experiential tourism development initiative entitled Garden Voices of Ontario’s Historic Gardens. The session will provide keys to enhancing the appeal of garden offerings with innovative ways to entice an emerging tourism market and grow tourism visitation and revenues. Richard and Brian will share the essential components of developing a garden tourism experience and the challenges they faced in relation to the Garden Voices initiative.

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